Marketing Group Zurich: Our Mission
We do research to develop, enhance, disseminate, and preserve knowledge in all relevant fields of marketing. We are passionate about the process and the result of discovery, academic inquiry, teaching and learning. We are committed to pass on our excitement about learning in marketing to our students as well as our partners from academia and practice.
Guest Talk: Dr. Alexandre Bovet, Université Catholique de Louvain
Title: Influence of fake news in Twitter during the 2016 US presidential election Abstract: To understand the role of fake…