Marketing Group Zurich: Our Mission
We do research to develop, enhance, disseminate, and preserve knowledge in all relevant fields of marketing. We are passionate about the process and the result of discovery, academic inquiry, teaching and learning. We are committed to pass on our excitement about learning in marketing to our students as well as our partners from academia and practice.
Guest Talk: Leif Brandes, University of Lucerne
Title of talk: Extremity Bias in Online Reviews: A Field Experiment Abstract: In a range of studies across many platforms,…
14:00 - 16:00
The PIIK: Workshop “AI in Marketing”
Jim Sterne, Founder of the Marketing Analytics Summit, Digital Analytics Association and Author of "Artificial Intelligence for Marketing: Practical Applications"…