Marketing Group Zurich: Our Mission
We do research to develop, enhance, disseminate, and preserve knowledge in all relevant fields of marketing. We are passionate about the process and the result of discovery, academic inquiry, teaching and learning. We are committed to pass on our excitement about learning in marketing to our students as well as our partners from academia and practice.
Guest Talk: Dr. Elias Ron, eBay
In the course of our guest lecture series “Demystifying the role of data science for marketing: What do you actually…
09:00 - 11:30
Guest Talk: Dr. Andreas Lanz, University of Mannheim
We are happy to announce that Dr. Andreas Lanz from the University of Mannheim will give a guest talk on…