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AI in Marketing

AI Empathy: Research Findings

by Alex Mari

Marketing Group Zurich: Our Mission

We do research to develop, enhance, disseminate, and preserve knowledge in all relevant fields of marketing. We are passionate about the process and the result of discovery, academic inquiry, teaching and learning. We are committed to pass on our excitement about learning in marketing to our students as well as our partners from academia and practice.

News

Dr. Manuel Mariani at the Marketing Science Conference

Dr. Manuel Mariani presented his work with Dr. Radu Tanase and Prof. Dr. René Algesheimer at the 45th INFORMS Society…

Prof. Dr. Anne Scherer at the 72nd International Retail Summit

"Alexa or Alexis? Research findings on the marketing of the future" is the title of the speech by Prof. Dr.…

Claudia Wenzel Earned a PhD in Business Administration

Claudia Wenzel successfully earned a PhD in Business Administration (Marketing track) at the Chair for Marketing and Market Research, URPP…

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Events

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Projects

Data Donations for a Social Good – Pandemic Crisis Management @UZH

The pandemic has shown that researchers and society heavily rely on the willingness of citizens to share personal information. Although…

The effect of AI on valence dependent belief updating

In today’s fast-changing environments, effective learning of current information has important economic consequences and is essential for good decision making. Despite…

Sustainable Retailing and Marketing

Invitation to researchers to submit studies that deal with marketing strategies and tactics of firms that encourage sustainable consumer behaviour.…

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Publications

Economic integration of first‐ and second‐generation immigrants in the Swiss labour market: Does the reason for immigration make a difference?

Abstract: The paper focuses on economic disadvantage (loss) or economic advantage (gain) among first- and second-generation immigrants in Switzerland in…